You Say We Do - Market Research

In November USSA undertook its largest piece of independent research since 2005. Working with a market research consultant an Association wide online survey was devised to help ascertain what the students at Strathclyde think about the Union and the services it provides.

In order ensure a large enough cross-section of the student population completed the research so we were able to draw worthwhile conclusions from it an incentivised awareness campaign was devised. The "You Say, We Do" campaign consisted of publicity material, e-mail-shots via the University Pegasus system and group convenor lists, pc banks and use of our web / social media channels.

In total just under 1000 students filled in the questionnaire and we have since used the information to build a better understanding of the needs and wants of our students (both those who use services of the Union and those who don't).

Using the responses as an indication of the feelings of the wider student population we have a clearer feel for which services we need to improve on, which services are highly valued and should continue to be nurtured and ultimately what strategic direction the Association moves in.

Full results and feedback in the form of an online report will be available in the first quarter of 2010.